| Ten years on, Sagoo is back with new album |
CHANDIGARH | 6th Apr 2013
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Bally Sagoo at the launch of his new album
oes anybody remember the famous song Eer Bir Phatte composed by multi award winning producer and performer Baljit Singh Sagoo, picturised on the angry young man of Hindi cinema Amitabh Bachchan? Some may remember the song without doubt but the name of the composer may strike a note of unfamiliarity. Yes, we are indeed talking about Bally Sagoo.
This British-Indian artist recently launched his new album 'Future Shock' under his new label Fresh Dope Records, at Golden Tulip Resorts, Panchkula. Sagoo is back to producing full length albums after an extensive hiatus. This studio album has come up after an interval of almost a decade though he created more than 80 songs during this period, out of which he compiled the one on hand.
While speaking to Guardian20 during the music launch Sagoo said, "Music-making is life to me. I have worked really hard over the years discovering some great new voices and putting the right beats together to come up with something that I can term as my tadka. With all the genres of music, this album has something for everyone. The album has Hindi as well as Punjabi songs; and as far as the music is concerned, it has Bhangra, Dance, Electra, Koka et al."
Sagoo, who has the privilege of having worked with legendry singers like Michael Jackson and Nusrat Fateh Ali Khan promises an identifiable yet inimitable musical experience with his new album.
Elaborating on the new-age music scenario, Sagoo adds, "The music industry has come a long way during the last decade. The digital world is really growing fast, which indeed is a boon for the music industry. Yet piracy is its murkier side, which seizes to stop till now despite rumblings from the censure board to check the menace. I believe the internet, as well as social networking sites have made music more accessible but there should be a channel to curb piracy."
About the audience's response to the album, Sagoo said, "The album is doing really great and, like all my previous albums, this too, will get an overwhelming response from music-lovers from across the country. I personally admire the Indian audience for its sophisticated taste in terms of selecting music. They appreciate each of your efforts whether they end up loving it or disliking it. Go and perform in any part of the world, the Indian audience always stands out in terms of their musical choices!"
Sunil D'Sa, Vice President (Marketing) Universal Music India, who was also present on the occasion, said, "Though it took a substantial period of time to bring out the record, the wait undeniably is worth it. We are extremely delighted to handle the Indian release of this album. Bally has definitely not made a comeback, as he was never gone. He has proved his prowess in contemporary music by re-inventing himself as the uncrowned 'king of the beats'."
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