| Pubs and bars are cashing in on the IPL craze |
CHANDIGARH | 6th Apr 2013
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Revellers enjoying the IPL at Hops and Grains last year
ndians are undeniably crazy about two things, Bollywood and cricket. Though the craze is incomparable, the modified rules of the 20-20 format gave a whole new dimension to the game of cricket. The throbbing excitement, thrill and fun have made the game more power-packed. In the race for popularity, the ICL recorded great success (Indian Cricket League) but IPL (Indian Premier League) created frenzy like never before. Cashing on this, different microbreweries, pubs, bars, and clubs are offering a range of exciting deals to customers, enabling them to enjoy this season of the IPL.
Ooze-The Brauhaus in Panchkula, the first Micro Brewery based on German technology, has come up with some great offers. Managing Director Suraj Partap Singh Sidhu says, "We understand that people are crazy about cricket and no celebration is complete without a snack and a pint. We have introduced two new beers, the America Pale Ale and Pilsner for cricket fans. Along with these two beers we have also added 12 new delectable dishes to the menu spanning vegetarian, non-vegetarian and seafood options."
Hops & Grains, another micro brewery in Panchkula is also offering similar deals for cricket buffs. General Manager Deb Dip Chatterjee, says, "Though we have some great offers for the IPL season but I am not banking upon it in anyway. We have introduced a pizza and pitcher combo, platter and pitcher combo, and the most exciting is platter or pizza and a Pitcher, which also include four vodka shots." "Honestly speaking, I am really looking forward to the offers; as such deals enable us to save money. I visit a pub or bar with my friends almost every alternate day and we spend somewhere around 500-600 per head for beer and snacks. Though these deals are for a short a span of time, I am planning to make the best of the opportunity. The deals are indeed beneficial as you enjoy the matches with your friends besides saving a good amount of money," says Nitin Aggarwal, a regular visitor at the brewery.
There are many who believe that such offers hardly make any difference to the clientele of any such bar and otherwise too those who are regular at pubs don't wait for a particular occasion or event. "In countries like Australia, South Africa or England, such offers may make a difference as beer is a part of their day and diet. It is even acceptable with games like soccer, but in a country like India, where people are more engrossed in the game, I don't think that such offers make much of a difference or can change the experience of a cricket lover," believes Jasbir Singh, a software engineer.
Echoing similar sentiments Chatterjee adds, "The first two seasons of the IPL were great revenue generators for all businesses but then the craze suddenly started nose-diving and today it has actually gone below expectations. For the last two years the fan following of the IPL is actually going down and this doesn't bring any benefit to business. We otherwise have a greater footfall, regardless of any occasion or festivity."
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