arlier, the voices of announcers like Ameen Saini, Vijay Vashisht, Bano Pandita and others would keep listeners glued to their radio sets. Many get nostalgic on just hearing 'Ye Akashwani ka Chandigarh Kendra hai'. Today's announcers, better known as the Radio Jockeys (RJs), are more interactive, casual and pleasing in style. Guardian20 caught up with RJs of different radio stations in the region who have not only made a place for themselves in the field but have also left a perceptible mark in people's hearts.
In her show Salaam Chandigarh RJ Meenakshi talks about hot topics of the nation including controversies. She says, "Politics, music and films are not the only topics that a listener wants to hear in various shows. As RJs we delve directly into people's lives and discuss even their personal problems including family troubles, love and even sex."
Meenakshi's earlier show Naughty Confessions, touched the pinnacle of success. She reminisces, "Despite being a late night show, the call flow was huge and the response was overwhelming because everyone loves gossip. Listeners wanted to hear callers' confessing about their relationships with cousins or other women. There were housewives' confessing about wanting to have a relationship with other men."
 | As RJs we delve directly into people’s lives and discuss even their personal problems including family troubles, love and even sex.  —RJ Meenakshi |
RJs try different tactics to elevate their ranking and popularity. RJ Pankaj says, "Radio has become a potent entertainment source where interpretation rules the roost. The vast spectrum of audience that a radio station caters to includes people from all the sections of society. Our motto is not just to entertain them but to guide them, give our suggestions and give them quality information. Today when radio has become an integral part of everyone's life an RJ has become like a part of the family. This makes us feel more responsible towards our listeners."
RJ Pankaj
Maturity, ground work and a lot of experience is required to produce any live show as otherwise the results may be embarrassing. RJ Manav, who hosts the show Dil Chahta Hai, believes, "An RJ is the face of a radio station. An RJ's job is really challenging as you have to take care of a lot of things as a single mistake may backfire. We have to be very particular about our statements and words. We can't force our decisions on someone and we can't be judgmental either. It is important to be proactive and keep everything on your tips. Your pace and prescience to deliver a thought effectively determines your career."
Today there are numerous renowned names including Ayushmann Khurrana, Nikhil Chinappa et al who have tried their hands in RJing as well and credit some part of their success to this mode of entertainment.
The industry is growing by the day. With the announcement of the 3rd phase of radio broadcasting, more than 800 radio stations are expected to be launched across the country. This will open employment opportunities for more than 60, 000 people.
No comments:
Post a Comment