| Cyrusi felicitates inventive homemakers |
11th May 2013
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Nauheed Cyrusi | Photo: Munish Dhiman
"I am here for this award function because of my association with Godrej. I can't say much about my projects right now, but yes, we can surely talk", said model, VJ and actress Nauheed Cyrusi, who was here in Chandigarh to felicitate the winners of the 'Godrej Smart Homemaker'.
The contest was Chandigarh specific, designed to encourage women to share their innovative mantras to tackle day-to-day household chores. Cyrusi gave away the awards to the winners at the ceremony. The Godrej Group, launched a nationwide integrated campaign — 'Har Idea Se Zindagi Muskuraye' with Aamir Khan as its brand ambassador. The campaign encourages new ideas that have sprung a pleasant surprise for consumers in terms of their performance, usage experience and design ethics.
Talking to Guardian20 about this consumer initiative, Shireesh Joshi, Head, Strategic Marketing Group, Godrej said, "The underlying idea behind the contest was to unfold our brand philosophy. We wanted to highlight the innovative endeavour that Godrej has come up with. And, there was no better way to do it than to offer the consumer a platform to showcase their ideas."
Felicitating the winners of the contest, Cyrusi said, "I am delighted to be a part of the Godrej Masterbrand campaign and I am simply amazed to see the inventive ideas exhibited by the Chandigarh participants and the winners truly deserved the honour."
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